Crowded displays of wooden crates, narrow aisles lined with bottles, dim lighting—wine shops aren’t usually beacons of contemporary style. While vintage bottles may represent history, they don’t need to be sold in surroundings that resemble stuffy museums. Shop owners from coast to coast are increasingly embracing modern design to be more approachable to their customers.

These wine shops are not only known for their curated selection of labels, but are also reinventing wine retail style.