Ken Tesler is a Napa entertainment producer with several balls in the air. Arriving from the East Coast to open Blue Note in the Napa Valley Opera House in the fall of 2016, he went on to establish the Oxbow RiverStage concert series in 2019, and this year Blue Note at the Charles Krug Winery in St. Helena.
At his Opera House office last week, Tesler talked about the challenge of the Covid pandemic. “I want to make sure I put things in context,” he said. “The most difficult thing was what happened to a lot of people. We're extremely lucky that it didn't happen to us.
“During the pandemic, one of the things that I kept busy with was lobbying for things for our industry. I got involved with NIVA, the National Independent Venue Association, and even more involved in NIVA California. We started lobbying early and heavily for what became the Shuttered Venue Operators Grant, which was the stimulus that got passed back in December for venues.
“Congressman Mike Thompson was extremely helpful and became a co-sponsor of the bill. I worked with Senator Dodd on the state level. And we got Bob Weir from the Grateful Dead and Dead and Company to join us for a big press conference and promote our cause.”
Tesler emphasized that from a purely business standpoint, the most difficult challenge of the pandemic was the uncertainty and inability to plan.
“When we first opened Blue Note Napa, I knew Chris Botti was playing on October 25, 2016,” he said. “I knew I had to have the construction complete and this place ready to go by that date. The pandemic confronted us with a complete unknown, but I was determined to take the pause that was forced on us, take a step back, reevaluate and make some modifications to our business.”
Blue Note at Charles Krug Winery
“Sometimes opportunity comes out of bad things,” Tesler said. “Judd Wallenbrock (president and CEO of C. Mondavi & Family, the parent company of Charles Krug Winery) and I had been talking about doing something together for years, but it never happened. The pandemic forced that reality.
“We're calling it the ‘Blue Note Road Trip to Charles Krug Winery.’ We wanted to have an outdoor Blue Note carry-over feel from the indoor Opera House setting. Some of the artwork and the stage have carried over. It's still bistro-style table settings. We have servers, but we switched to a new point of sale system where you can take a picture of a QR code and the menu comes up on your phone. And not only does a menu come up on your phone, but you can order and pay from your phone. You don't have to talk to the server, but you can.
“I definitely want to send a shout-out to everybody at Charles Krug Winery,” he said. “They’ve been beyond wonderful to work with.”
Upcoming artists at Krug this season include Jody Watley, Kenny G, KT Tunstall, Taj Mahal, Dave Koz, Brian McKnight, Stanley Clarke, Arturo Sandoval, and Chris Botti. See www.bluenotenapa.com for a complete schedule and details.
The 2021 season of Oxbow RiverStage concerts will have both increased audience capacity and a new design for the entry and exit of attendees. “Our first year (2019), we didn't do much over 2,500 in ticket sales because we didn't want to,” Tesler said. “We just wanted to get our arms around running that venue. This year we're capping our general admission shows at a little over 5,000 and our seated shows at a little over 4,000.”
While entry and exit from the concerts in 2019 were from McKinstry Street, the flow of fans has been re-designed for the coming season. “All of the in and out will take place via the large walkways underneath the Wine Train overpass in Oxbow Common,” he said. “It was one thing when we had 2,000 fans, but when we have 5,000, we don't want them backing up into McKinstry. We don't want them getting in the way of the businesses over there.”
RiverStage 2021 performers will include Billy Idol, Rodrigo y Gabriela, Gary Clark, Jr., Herbie Hancock, John Fogerty, and, just announced, Van Morrison. See www.oxbowriverstage.com for the complete schedule to date, details, and upcoming additional artist announcements.
Blue Note at the Opera House
“I am targeting a reopening of Blue Note on our fifth anniversary, which is the third week of October,” Tesler said. “What I'm trying to do is give the Krug staff, who are going to be moving into the Blue Note, three weeks to kind of acclimate, get trained up on the interior, and then open Blue Note in a sane manner. I don't want to bite off more than we can chew.
“Blue Note is always going to be the smallest venue, certainly, but it’s the anchor. We plan on it being stronger than ever. Once we're reopened, it's the thing that's always there. Then, sure, if we can do Krug every year, that would be wonderful. I just want to bring lots of music here.”
See www.bluenotenapa.com for upcoming Blue Note shows and BottleRock after-shows Sept. 2-5 in the JaM Cellars Ballroom at the Opera House.